CLIQ Digital

Project Overview

CLIQ Digital is a Dutch online performance marketing company operating in 40+ countries, selling subscription-based streaming services bundling movies, music, audiobooks, sports, and games. I joined a newly formed dev team of four during a critical business diversification phase, with the mission to modernize the technical architecture and support the company's expansion into new markets and customer segments.

My Approach

I applied a diversification-first mindset across both business and technical dimensions. Legacy systems were refactored into more modular, scalable solutions to accelerate the rollout of new services. Every technical decision was tied to a clear commercial goal: reach new audiences, reduce conversion friction, and open new revenue streams across multiple markets.

Key Features

• Multi-Market Expansion — Landing and billing pages built and localized for diverse audiences across 40+ countries.

• Technical Diversification — Legacy modernization and integration of modern packages to support a broader, scalable product portfolio.

• Conversion Optimization — High-performance acquisition funnels designed to directly drive business growth.

• Internal Tooling — Custom developer tools built to boost team velocity across an expanding product range.

• International Collaboration — Cross-functional work with Dutch and Croatian teams aligned on global business priorities.

• Business Turnaround — Technical foundations that contributed to shifting the company from deficit to positive growth.